Iconic Mind: Our Blog Corner: The Benefits of Big Data Marketing

See on Scoop.itTechnology, Big Data, Business Intelligence

Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media networks. By capturing and properly analyzing this data, businesses can have at their disposal the exact information necessary to improve their marketing efforts.

Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. – See more at: http://iconicmind.blogspot.com/2013/09/the-benefits-of-big-data-marketing.html#sthash.oXo6ABqF.dpufEach day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. – See more at: http://iconicmind.blogspot.com/2013/09/the-benefits-of-big-data-marketing.html#sthash.oXo6ABqF.dpuf
See on iconicmind.blogspot.com

Leveraging Email Analytics To Amplify Your Marketing Efforts – Business 2 Community

See on Scoop.itIconic Mind

Greg Mudd‘s insight:

A look at three different metrics you may want to analyze to help in improving your email marketing success so that you can improve upon your sales process. You can analyze using analytics that are built into the platform that you’re using, which can tell you how your target audience interacted with your message.

See on www.business2community.com

Are You Positioned to Capture Your Piece of This Emerging $70 Billion Market? – Business 2 Community

See on Scoop.itMarketing

According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.

See on www.business2community.com

4 Reasons You Should Be A/B Testing Your Email Marketing Campaigns

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The process of split testing has been a staple of the direct marketing, and more recently email marketing, field for decades now.  In case you are unfamiliar, split testing (or A/B testing) is when…

Greg Mudd‘s insight:

An effective email campaign should be targeted and tested. Targeted, to ensure the message is relevant for the recipient and tested to ensure the message is as effective as it can be. I think a lot of people ignore the importance of split testing therefore losing out on potential opportunities.

See on smartseodesigns.com

One Tactic to Improve Engagement AND Get Follower Feedback

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When it comes to companies using social media, brand engagement and customer feedback are two of the most common, and important, campaign focuses.  However studies by the American Marketing Associa…

Greg Mudd‘s insight:

Article discussing the use of strategic questioning to create knowledge gaps thereby increasing user engagement and follower feedback.

See on smartseodesigns.com

Why the Power of Branding is a Myth

See on Scoop.itMarketing

Yes, you read right. Find out why branding doesn’t create a great brand. Hint: It’s all about your customers’ experience with your product.

Greg Mudd‘s insight:

What do you think – Is branding just a myth? Does the author prove his point? It would seem to me that the author makes some good points, but to me branding only fails when you can’t live up to the message you’re trying to convey.

If you can create a brand that is consistent with the way your business operates and you’re able to reinforce that idea to your followers/customers, then it’s a terrific investment to make.

See on www.inc.com

6 Ways to Utilize Mobile Marketing

social-mobile-marketing

As technology advances, so does the way you advertise your business. Marketing is relying more on alternative sources of web traffic, such as social media and mobile marketing. A study done by market researchers for Neilsen showed an increase of market penetration from 2009 when only 18% of the US population had smartphones to 2011 where 44% of the US population had a smartphone.

Smartphone Penetration

 

With mobile marketing, you’re focusing on the millions of smartphone users that are using their phones for browsing the web and choosing purchases from businesses with apps. By using mobile marketing, you can advertise the products and services you offer by targeting a significant demographic.

1.  SMS Messaging – This is perhaps the most direct way to increase your customer base and purchases. Short message services (SMS), or texting, allows you to send instant updates to customer’s mobile phones. With their permission, send things such as upcoming deals or promotions, special coupon codes or announcements about new products released. Include a clickable link within the text that goes straight to your website.

2. Sign Up for Check-In Services – Mobile phone users enjoy social media, including “checking in” with apps like Facebook and Foursquare. You can take advantage of this by registering your business with these sites. What this does and gets your business known by a wider selection of people, for the use in local advertising. Every time a user “checks in” at your business or store, all of their followers will see this. Many of these sites also allow the mobile phone user to add a review or picture.

3. Mobile Friendly Website – Mobile phone users are not only using various apps and social media more, but they are also viewing websites and browsing the web from their phone’s browser. Cater to the demographic by having a mobile-friendly website. It should be easy to access and navigate from any mobile phone, which you can verify by trying to visit the site from your own phone. Many any necessary revisions in order to have content seen easily from mobile phones.

4. Mobile Advertising – Your phone in mobile marketing tactics should also be on advertising with mobile phones. Mobile advertising can be done through various ads and banners, such as what you see on websites. Place ads on different apps and programs that allow them and that your target demographic will be using.

5. Create an App – Even simple apps get downloaded and used often. If you can get an app designed for your business, you will certainly increase your mobile marketing potential. Have the app developer create it for multiple operating systems, including iOS, Android and Windows Mobile. The app can be extensive and detailed, or be simple and offer customers up-to-date information, shopping through the app or access to special discounts.

6. QR Codes – Quick response (QR) codes are square-shaped scanning codes filled with pixels and work like a barcode scanner. A mobile phone can scan the QR codes, which can be placed on anything from a mail insert to a business card, and the user then has access to special deals and coupons. By using QR codes on your print advertising, it gets users involved with their mobile phones.

Consider these six ways to focus on mobile marketing and reach a wider audience. The majority of adults use apps, Internet and text messaging on their phones, therefore making it essential to advertise with mobile phones.