Iconic Mind: Our Blog Corner: Facebook Ads Versus Google Adwords

See on Scoop.itTechnology, Big Data, Business Intelligence

In the world of digital marketing, there are the Facebook-heads (those who swear by the effectiveness of advertising on Facebook) and the Google Adwords-heads (those who are convinced that Adwords is the way to go). So who’s right?

Greg Mudd‘s insight:

At the end of the day there’s no right answer that applies to everyone – it all depends on your business as each platform requires a different approach, so what you need to decide is which approach suits you best. At the end of the day, doing some testing can help you decide what works best for your brand.

See on iconicmind.blogspot.com

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Improving Your ROI with Social Media

Social Media ROI

This article provides two marketing strategies to help with improving your return on investment (ROI) when using social media and converting those efforts into revenue.

Leveraging Social Influencers. Social media influencers have the power to increase the appeal of your brand, create a buzz, and drive potential customers to make a transaction.

  • Establish a Relationship – The first step to establishing a relationship with your followers and potential influencing those who can help push your brand is by showing genuine interest by subscribing to their blog, following them on Twitter and Pinterest, and taking note of what type of content they are sharing.  When you get an idea of their interests, make contact by commenting on their blog posts and liking, retweeting, and repinning their message.While social media is a great tool for building new relationships and keeping up with old ones – don’t underestimate the importance of one-on-one contact! If the opportunity arises for you to meet these influencers in person (such as at an event or conference) – do so. In-person contact is still the most valuable way to establish and cement a connection.
  • Outreach to Influencers

    Now that you’ve built a relationship with some social media influencers, you have a better chance of them sharing your content as long as it’s valuable to them. That means that you should keep the following in mind:

    – Share engaging content that is relevant to both your audience and the publisher’s audience.

    – Content should add value to influencers – make them look good!

Tag Your URLs

It’s great to have followers who act as brand evangelists for you, but to really understand whether they and the rest of your social media efforts are helping drive traffic, you need to know where the traffic to your website is coming from. One way to attribute traffic to social media is to tag the URL so you know it comes from social. You can use UTM tags  to identify how traffic will show up in your GA traffic source reports, which will allow you to know what part of your traffic is coming from social media versus other channels.

If one of your goals is to understand how social media is working for you then it’s important to know what is actually coming from your various social media channels so you can figure out which channels are successful and which aren’t,  allowing you to plan for the future.

Iconic Mind provides provides business and IT consulting services to clients locally in Washington D.C. as well as Baltimore, Columbia and the rest of Maryland. You can follow Iconic Mind on Twitter or LinkedIn.

Why it’s Not a Good Idea to Buy Facebook Likes

See on Scoop.itSocial Media

If you’ve ever purchased fake Facebook Likes, you’re screwed. Here’s why you should delete your page and start over.

Greg Mudd‘s insight:

Interesting read… Personally, I’ve never believed in buying fake likes and now it would seem with edgerank that it would be a waste of money

See on ronrule.com

Facebook Looking To Get A Facelift

Facebook will be making an announcement tomorrow regarding a complete overhaul in the design of their News Feed in hopes of keeping users continuously engaged with the social network and bringing in more advertising dollars. The redesign will try to make the News Feed more relevant to a user when logging in.

Facebook hasn’t made any comments yet on the redesign – the announcement will be made at their headquarters in Menlo Park, CA. The adjustments that the company is looking to make will be a fine balance – on one hand they want to draw users to their site, but they need to make sure that they don’t alienate them with advertisements that are too targeted.

The pressure is on for Facebook which has been under performing as to expectations by analysts on Wall Street. Last may the company was valued at $38 a share, slumped down to half its value last fall, and while it has gone up a bit since then, hasn’t been able to break $30.

Facebook is also facing an uphill battle, with about 60% of users taken a sabbatical from the social networks, and even worse, 20% deactivating their accounts. The top reason cited according to the Pew Research Center was boredom.

In addition, Facebook is facing challenges from other social networks which are becoming increasingly popular; Pinterest is a great place for people to share information in easily digestible photos; Tumblr is a place for self expression; Twitter is growing as the platform of choice for entertainment and news.

The biggest challenge for Facebook though is that a lot of people don’t personally know many of their ‘friends’ which will make it difficult for the company to push relevant content into the News Feed.

It’ll be interesting to see what specific changes Facebook will be announcing and how they will implement those changes to their News Feed.