Are Big Data and Data Science All Hype? | SmartData Collective

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Big Data has clearly entered its golden run. This is definitely on the minds of many executives of companies all over the world.

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Choosing The Right Business Intelligence Solution | Infostream

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The evolution of business is accelerating exponentially.  In order for a company to thrive, they need to exercise a certain amount of business intelligence.  This concept includes a group of ideas, functions and tools that incorporate wise decision making within the modern technological landscape.  Understanding the role B.I. plays in the future of business is vital to fostering healthy growth.  The correct tool should fit the company like a glove.  It must be, amongst other things, adaptable, scalable, secure, affordable, and have the ability to report on a multitude of business trends.  It should inform of business practices and identify opportunities that allow the end user to make educated decisions….

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Big Data To Recognize Individuals Instead of Stereotypes | Iconic Mind

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The problem is that no two people are actually the same, let alone a whole group of them. However usually they’re similar enough that you can get away with grouping them together with decent results.

Greg Mudd‘s insight:

Instead of receiving coupons for baby food when your household consists only of you, imagine receiving offers tailored specifically for you based on your behavior. Big Data gives the promise of businesses being able to better target your needs and desires and though you may be treated as a predictive output of a Big Data customer segmentation algorithm, it’s a lot closer to being treated like an individual than the way you, as a consumer, are currently being treated.

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