Big Data To Recognize Individuals Instead of Stereotypes | Iconic Mind

See on Scoop.itTechnology, Big Data, Business Intelligence

The problem is that no two people are actually the same, let alone a whole group of them. However usually they’re similar enough that you can get away with grouping them together with decent results.

Greg Mudd‘s insight:

Instead of receiving coupons for baby food when your household consists only of you, imagine receiving offers tailored specifically for you based on your behavior. Big Data gives the promise of businesses being able to better target your needs and desires and though you may be treated as a predictive output of a Big Data customer segmentation algorithm, it’s a lot closer to being treated like an individual than the way you, as a consumer, are currently being treated.

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