Going Green: How IT Can Reduce Its Footprint

See on Scoop.itTechnology, Big Data, Business Intelligence

For year’s business have looked to become more responsible, reduce their environmental impact and become better stewards of our resources.  These changes are often times seen in product packaging, shipping materials and literature utilizing post-consumer waste and recycled materials.  These aspects have certainly increased over the years and have had an impact.  One area that people often overlook is IT and what impacts can be made when IT decides to “go green”. 

Greg Mudd‘s insight:

A few steps that an organization’s information technology department can take to reduce its carbon footprint helping a business to reduce power consumption and reduce its costs.

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Iconic Mind: Our Blog Corner: The Benefits of Big Data Marketing

See on Scoop.itTechnology, Big Data, Business Intelligence

Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media networks. By capturing and properly analyzing this data, businesses can have at their disposal the exact information necessary to improve their marketing efforts.

Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. – See more at: http://iconicmind.blogspot.com/2013/09/the-benefits-of-big-data-marketing.html#sthash.oXo6ABqF.dpufEach day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. – See more at: http://iconicmind.blogspot.com/2013/09/the-benefits-of-big-data-marketing.html#sthash.oXo6ABqF.dpuf
See on iconicmind.blogspot.com

Iconic Mind time tracking software

See on Scoop.itIconic Mind

Iconic Mind has just recently released Iconic Time, a cloud based time tracking application to easily track billable hours and invoicing.

See on www.slideshare.net

Using Pinterest to Drive Traffic to Your Website

Increase Traffic Business Using Pinterest

Last year, Pinterest introduced Pinterest for Business which incorporates  a set of features tailored specifically for businesses, such as analytics to track traffic as well as repins, all with the idea of helping businesses expand their presence on the site. With Pinterest being able to drive as much traffic as Facebook and Twitter, setting up an account for your business would be a great idea to push additional traffic to your website. If you’re looking to set up a business account for Pinterest to get more traffic, here are a few tips to help you.

Post Original Content

While you should always strive to create and add original content on all your social networks, there is an even more compelling reason to do this when using Pinterest.  According to RJMetrics, up to 80% of pins are actually repins of someone else’s content.  This means that you have a fantastic opportunity of separating yourself from everyone else by posting original content.

When you pin original content, you may want to think about adding a watermark of your logo to your image, allowing you to preserve pin integrity.  This way the image will always stay connected to your website, and will continue to promote your brand. Also, if you are  adding an image from your computer as opposed to pinning from your website, make sure that you edit the pin after so that you can add a link. One of the most common mistakes people make when uploading an image is to miss this step which means zero traffic going back to their site. When an image is not pinned from a website, Pinterest defaults it to a dead link until you add one.

Include Calls to Action in Your Pins 

According to Reachli, did you know that using “call to action” increases the engagement (repins, comments, likes) of a pin by 80%?   The thing to note though is that Pinterest automatically generates a caption for your pins or repins, so it’s important not to be lazy and to come up with a caption that will get a user to interact with your pin in a meaningful way (repin, visit your website, etc.). Think about adding phrases like “click here,” “comment below” or “repin this” in every caption. You could even include a call to action in the actual image of your pin.

Keep Search Engines in Mind When Naming Your Images

Pinned images are not only able to be found within Pinterest, but can be indexed and found using search engines, therefore to maximize the chances of your images being seen, make sure to name them with a descriptive file name, preferably containing keywords for which you want your content to rank, prior to pinning them.

Be Social!

As with any social network, it’s important to interact and engage with your followers. Make sure to repin, like, comment, and follow other user’s pins and boards. In addition, you have the ability to invite users to be contributors to your boards. By making sure you interact with users, you’ll be able to generate greater interest in your own content, build relationships, and increase your following.

Improving Your ROI with Social Media

Social Media ROI

This article provides two marketing strategies to help with improving your return on investment (ROI) when using social media and converting those efforts into revenue.

Leveraging Social Influencers. Social media influencers have the power to increase the appeal of your brand, create a buzz, and drive potential customers to make a transaction.

  • Establish a Relationship – The first step to establishing a relationship with your followers and potential influencing those who can help push your brand is by showing genuine interest by subscribing to their blog, following them on Twitter and Pinterest, and taking note of what type of content they are sharing.  When you get an idea of their interests, make contact by commenting on their blog posts and liking, retweeting, and repinning their message.While social media is a great tool for building new relationships and keeping up with old ones – don’t underestimate the importance of one-on-one contact! If the opportunity arises for you to meet these influencers in person (such as at an event or conference) – do so. In-person contact is still the most valuable way to establish and cement a connection.
  • Outreach to Influencers

    Now that you’ve built a relationship with some social media influencers, you have a better chance of them sharing your content as long as it’s valuable to them. That means that you should keep the following in mind:

    – Share engaging content that is relevant to both your audience and the publisher’s audience.

    – Content should add value to influencers – make them look good!

Tag Your URLs

It’s great to have followers who act as brand evangelists for you, but to really understand whether they and the rest of your social media efforts are helping drive traffic, you need to know where the traffic to your website is coming from. One way to attribute traffic to social media is to tag the URL so you know it comes from social. You can use UTM tags  to identify how traffic will show up in your GA traffic source reports, which will allow you to know what part of your traffic is coming from social media versus other channels.

If one of your goals is to understand how social media is working for you then it’s important to know what is actually coming from your various social media channels so you can figure out which channels are successful and which aren’t,  allowing you to plan for the future.

Iconic Mind provides provides business and IT consulting services to clients locally in Washington D.C. as well as Baltimore, Columbia and the rest of Maryland. You can follow Iconic Mind on Twitter or LinkedIn.

Andrew McAfee: What will future jobs look like?

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Economist Andrew McAfee suggests that, yes, probably, droids will take our jobs — or at least the kinds of jobs we know now. In this far-seeing talk, he thi…

Greg Mudd‘s insight:

Interesting TEDTalk with Andrew McAfee in which he discusses how jobs that were once done by humans are slowly being taken over by robots and algorithms and then discusses what future jobs might look like and how to educate the next generations on how to hold on to them.

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Iconic Mind Helps Business Owners with Technology