The Math Says Yes, But Human Behavior Says No

See on Scoop.itTechnology, Big Data, Business Intelligence

There is a constant push-pull between mathematics and the human element of what’s practical and reasonable. As our society becomes more numbers and computer driven and thereby “optimized,” expect s…

Greg Mudd‘s insight:

It’s important that while businesses use data to better support their decision making process, that they don’t leave the human element out of it.

See on paulbarsch.wordpress.com

 

Advertisements

Big Data Can Boost Your Customer Service Efforts | SmartData Collective

See on Scoop.itTechnology, Big Data, Business Intelligence

Big Data can help businesses learn more about their own staff. Is a certain employee slacking when it comes to taking service calls, leaving others to do all the work?

Greg Mudd‘s insight:

The various ways that you can use big data to help with improving your organization’s customer service efforts, from allowing you to improve upon your customer service offerings to making product and/or service adjustments.

See on smartdatacollective.com

 

Choosing The Right Business Intelligence Solution | Infostream

See on Scoop.itTechnology, Big Data, Business Intelligence

 

The evolution of business is accelerating exponentially.  In order for a company to thrive, they need to exercise a certain amount of business intelligence.  This concept includes a group of ideas, functions and tools that incorporate wise decision making within the modern technological landscape.  Understanding the role B.I. plays in the future of business is vital to fostering healthy growth.  The correct tool should fit the company like a glove.  It must be, amongst other things, adaptable, scalable, secure, affordable, and have the ability to report on a multitude of business trends.  It should inform of business practices and identify opportunities that allow the end user to make educated decisions….

Read the rest on www.infostream.cc

 

Iconic Mind: Our Blog Corner: The Benefits of Big Data Marketing

See on Scoop.itTechnology, Big Data, Business Intelligence

Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media networks. By capturing and properly analyzing this data, businesses can have at their disposal the exact information necessary to improve their marketing efforts.

Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. – See more at: http://iconicmind.blogspot.com/2013/09/the-benefits-of-big-data-marketing.html#sthash.oXo6ABqF.dpufEach day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. – See more at: http://iconicmind.blogspot.com/2013/09/the-benefits-of-big-data-marketing.html#sthash.oXo6ABqF.dpuf
See on iconicmind.blogspot.com

Iconic Mind: Our Blog Corner: Dominate The Marketplace with a Mobile-Enabled Sales Army

See on Scoop.itTechnology, Big Data, Business Intelligence

The analogy between business and war is not a new one.  CEOs have been known to quote The Art of War, The Book of Five Rings and On War for years.  The reason is because there are strong parallels between the two.  Your business has competitors trying to steal market share from you, and you have to defend yourself from losing clients the same way an army has to defend its homeland.  At the same time, in order to grow you have to win new business by going on the offensive and either taking existing clients from the competition or landing new clients just entering the marketplace.

Greg Mudd‘s insight:

Business agility is the ability of your organization to be able to adapt quickly and effectively in an efficient manner to changes in the business environment.

If you’re looking at ways to make your organization more agile and faster to react to the marketplace then one solution to consider is cloud computing.

The more of your critical business intelligence you can store in a central location, which can be accessed from anywhere, the more easily you will be able to react to changes in the marketplace and grab an advantage over the competition.

See on iconicmind.blogspot.com

 

Big Data To Recognize Individuals Instead of Stereotypes | Iconic Mind

See on Scoop.itTechnology, Big Data, Business Intelligence

The problem is that no two people are actually the same, let alone a whole group of them. However usually they’re similar enough that you can get away with grouping them together with decent results.

Greg Mudd‘s insight:

Instead of receiving coupons for baby food when your household consists only of you, imagine receiving offers tailored specifically for you based on your behavior. Big Data gives the promise of businesses being able to better target your needs and desires and though you may be treated as a predictive output of a Big Data customer segmentation algorithm, it’s a lot closer to being treated like an individual than the way you, as a consumer, are currently being treated.

See on smartdatacollective.com

Leveraging Email Analytics To Amplify Your Marketing Efforts – Business 2 Community

See on Scoop.itIconic Mind

Greg Mudd‘s insight:

A look at three different metrics you may want to analyze to help in improving your email marketing success so that you can improve upon your sales process. You can analyze using analytics that are built into the platform that you’re using, which can tell you how your target audience interacted with your message.

See on www.business2community.com