Going Green: How IT Can Reduce Its Footprint

See on Scoop.itTechnology, Big Data, Business Intelligence

For year’s business have looked to become more responsible, reduce their environmental impact and become better stewards of our resources.  These changes are often times seen in product packaging, shipping materials and literature utilizing post-consumer waste and recycled materials.  These aspects have certainly increased over the years and have had an impact.  One area that people often overlook is IT and what impacts can be made when IT decides to “go green”. 

Greg Mudd‘s insight:

A few steps that an organization’s information technology department can take to reduce its carbon footprint helping a business to reduce power consumption and reduce its costs.

See on themarketingrobot.com

 

Soldsie Review: Businesses Can Triple Sales

Soldsie, a social commerce application with turns your Facebook and Instagram page into a point-of-sale platform has been getting a lot of attention as of late. Just take a look at the Soldsie review video below which features Dallas-based Accessory Conceirge, an eCommerce jewelry shop that was started by two mompreneurs and has turned into a million dollar business selling directly on Facebook using Soldsie.

Soldsie Review on How to Sell on Facebook from Josh Brown on Vimeo.

The appeal of using an application like Soldsie is that it offers the ability for businesses to marry social data with revenue. More importantly though, businesses that embrace the use of social commerce are leveraging the most effective marketing channel of all: social proof.

Utilizing social proof allows a business to take advantage of consumer psychology as it provides consumers with a cue.

Think about the following:

If no one is using a particular piece of technology (let’s say a Microsoft Zune), do you stay clear of it too? Instead, what if everyone you know decide to use an iPod instead… would that influence your decision as to which mp3 player to purchase?

How about if all your if your friends wear a certain brand of sneakers – do you desire to purchase the same brand or the opposite?

Social proof influences the way we behave and the decisions we make, from the the biggest decisions like where you want to live, down to the smaller every day choices like what to have for lunch.

Soldsie Screenshot

It’s due to this psychological factor and the lower barrier of entry when it comes to sales that Soldsie is such a genius concept. Users only need to comment ‘Sold’ to initiate the purchase process, meaning that they never have to leave Facebook or Instagram to purchase whatever product your business is selling, which can only help in increasing sales. Furthermore, comments act as social proof, helping to influence a customer’s friends. In turn, if those friends make a purchase via a comment, the social proof spreads to a new group of people and it’s for this reason that businesses typically triple their sales using Soldsie. Looks like selling on Facebook has gotten a whole lot easier.

Have you used Soldsie before? If so, we’d love to hear your review!

Big Data is the Only Way to Compete with Google

See on Scoop.itTechnology

While Google’s search business continues to grow and expand successfully, it isn’t without potential competitors in major areas of its permeating business model.

Greg Mudd‘s insight:

While Google may be the 800 pound gorilla when it comes to search, their other service lines could see potential competitors trying to edge in. The article specifically takes a look at both Amazon and Salesforce.

With Amazon, their data could be more valuable for advertisers than the data Google has as Amazon has a very good understand of a users purchasing intent. This data can be used to expand Amazon’s advertising business opening up new fronts of competition with Google.

Salesforce, which has been a leader in CRM, B2B marketing and SaaS has been making acquisitions over the past few years to help position themselves into a fully integrated marketing platform and giving them plenty of data to connect between end sales and social marketing.

See on allthingsd.com

Andrew McAfee: What will future jobs look like?

See on Scoop.itTechnology

Economist Andrew McAfee suggests that, yes, probably, droids will take our jobs — or at least the kinds of jobs we know now. In this far-seeing talk, he thi…

Greg Mudd‘s insight:

Interesting TEDTalk with Andrew McAfee in which he discusses how jobs that were once done by humans are slowly being taken over by robots and algorithms and then discusses what future jobs might look like and how to educate the next generations on how to hold on to them.

See on www.youtube.com

Is Coding the New Second Language?

See on Scoop.itTechnology

Kids may know their way around a computer, but in order to get a job in the new economy, they will have to know how to write a program, not just use one

Greg Mudd‘s insight:

Coding is an essential skill in this technology driven world and is an extremely useful skill for everyone to learn… it’s such a shame that many schools still don’t offer coding classes until high school and even then the classes are fairly rudimentary and in some areas has the stigma of being for nerds which is a real shame.

See story on rockmelt.com.

Twitter Steps Up Security After Recent Hacks

After a series of high profile attacks to various Twitter accounts, such as hacks to the British Broadcasting Channel, the Associated Press, and a dozen of other prominent media outlets, Twitter has decided to roll out a new, two-factor authentication to help users prevent unwanted intrusions after receiving much criticism from security experts.

In a blog post, Twitter said that it would begin offering an optional “two-factor” verification system, asking users to register a phone number, e-mail account and six-digit code that would have to be entered, via text message, each time they log in to the site.

Two-step authentication is by no means foolproof… attackers could still hijack a user’s account by impersonating Twitter in what is known as a man-in-the-middle attack. “Right now Twitter’s 2FA (two-factor authentication) is more likely to be welcomed by individuals who own personal accounts, and small companies with a Twitter presence, than embraced by the high profile victims attacked by the (hacker group) Syrian Electronic Army in the past,” Graham Cluley, of Sophos Security, wrote on his blog.

However, this does raise the bar for account security and “makes hacking into an account significantly harder,” according to Mr. Risher, a co-founder of Impermium, a security start-up focused on social media.

ESPN Allegedly Having Discussions About Subsidizing Mobile Data Plans

WatchESPN

According to The Wall Street Journal, ESPN has been having discussions with at least one major U.S. wireless carrier about the possibility of having the sports cable channel subsidize any portion of data that’s used to stream content generated from ESPN. Reportedly, ESPN would either pay the carriers outright or give them a portion of advertising revenue. 

ESPN has been following an aggressive plan of pursuing mobile streaming capabilities since smartphones and tablets have gained in popularity. The network’s WatchESPN application gives cable subscribers the ability to stream live sporting events from any of the ESPN channels, however smartphone and tablet users might be reluctant to use the app due to the restrictive mobile data plans that they have.

Unlimited data plans,  once a common option among the major U.S. carriers is no longer available for customers of Verizon or AT&T, both of which have introduced data caps in recent years to generate additional revenue as users increasingly download or stream video files. Those subscribers who go over their monthly data plan typically have to pay hefty overage charges (about $15 per gig). To give you an idea of how that adds up, a low quality streaming video for one hour uses about 200 megabytes, while a high-definition video for the same amount of time would use double the bandwidth  according to data compiled by GigaOm.