Are Big Data and Data Science All Hype? | SmartData Collective

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Big Data has clearly entered its golden run. This is definitely on the minds of many executives of companies all over the world.

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The Math Says Yes, But Human Behavior Says No

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There is a constant push-pull between mathematics and the human element of what’s practical and reasonable. As our society becomes more numbers and computer driven and thereby “optimized,” expect s…

Greg Mudd‘s insight:

It’s important that while businesses use data to better support their decision making process, that they don’t leave the human element out of it.

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Big Data Can Boost Your Customer Service Efforts | SmartData Collective

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Big Data can help businesses learn more about their own staff. Is a certain employee slacking when it comes to taking service calls, leaving others to do all the work?

Greg Mudd‘s insight:

The various ways that you can use big data to help with improving your organization’s customer service efforts, from allowing you to improve upon your customer service offerings to making product and/or service adjustments.

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Iconic Mind: Our Blog Corner: The Benefits of Big Data Marketing

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Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media networks. By capturing and properly analyzing this data, businesses can have at their disposal the exact information necessary to improve their marketing efforts.

Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. – See more at: http://iconicmind.blogspot.com/2013/09/the-benefits-of-big-data-marketing.html#sthash.oXo6ABqF.dpufEach day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. – See more at: http://iconicmind.blogspot.com/2013/09/the-benefits-of-big-data-marketing.html#sthash.oXo6ABqF.dpuf
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Big Data To Recognize Individuals Instead of Stereotypes | Iconic Mind

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The problem is that no two people are actually the same, let alone a whole group of them. However usually they’re similar enough that you can get away with grouping them together with decent results.

Greg Mudd‘s insight:

Instead of receiving coupons for baby food when your household consists only of you, imagine receiving offers tailored specifically for you based on your behavior. Big Data gives the promise of businesses being able to better target your needs and desires and though you may be treated as a predictive output of a Big Data customer segmentation algorithm, it’s a lot closer to being treated like an individual than the way you, as a consumer, are currently being treated.

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Big Data is the Only Way to Compete with Google

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While Google’s search business continues to grow and expand successfully, it isn’t without potential competitors in major areas of its permeating business model.

Greg Mudd‘s insight:

While Google may be the 800 pound gorilla when it comes to search, their other service lines could see potential competitors trying to edge in. The article specifically takes a look at both Amazon and Salesforce.

With Amazon, their data could be more valuable for advertisers than the data Google has as Amazon has a very good understand of a users purchasing intent. This data can be used to expand Amazon’s advertising business opening up new fronts of competition with Google.

Salesforce, which has been a leader in CRM, B2B marketing and SaaS has been making acquisitions over the past few years to help position themselves into a fully integrated marketing platform and giving them plenty of data to connect between end sales and social marketing.

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