In the world of digital marketing, there are the Facebook-heads (those who swear by the effectiveness of advertising on Facebook) and the Google Adwords-heads (those who are convinced that Adwords is the way to go). So who’s right?
At the end of the day there’s no right answer that applies to everyone – it all depends on your business as each platform requires a different approach, so what you need to decide is which approach suits you best. At the end of the day, doing some testing can help you decide what works best for your brand.
See on iconicmind.blogspot.com
- Estimated Cross-Device Conversions On Google AdWords (seroundtable.com)
- Online Marketing – Eight Ways to Spend Less and Get More (scalablesocialmedia.com)