Big Data is the Only Way to Compete with Google

See on Scoop.itTechnology

While Google’s search business continues to grow and expand successfully, it isn’t without potential competitors in major areas of its permeating business model.

Greg Mudd‘s insight:

While Google may be the 800 pound gorilla when it comes to search, their other service lines could see potential competitors trying to edge in. The article specifically takes a look at both Amazon and Salesforce.

With Amazon, their data could be more valuable for advertisers than the data Google has as Amazon has a very good understand of a users purchasing intent. This data can be used to expand Amazon’s advertising business opening up new fronts of competition with Google.

Salesforce, which has been a leader in CRM, B2B marketing and SaaS has been making acquisitions over the past few years to help position themselves into a fully integrated marketing platform and giving them plenty of data to connect between end sales and social marketing.

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