Analytics programs give you details as to when someone has visited to your site, from where they came from, and what device and browser their using; now with the newly launched WHYanalytics from VisualDNA, you’ll be able to get the who and why.
WHYAnalytics segments website visitors according to their emotive characteristics. You’ll get details on the emotional characteristics of someone visiting your website, in real time, for free. WHYanalytics is the first of a suite of new products from VisualDNA which will provide clarity in audience segmentation and engagement across the entire online advertising ecosystem.
VisualDNA is able to give you insights into your visitor’s emotions through the use of patented technology that converts information from millions of opt-in personality quizzes, created by VisualDNA’s team of psychologists, designers, and other members, and then converted into audience profiles.
With this information in hand, you’ll be able to do some of the following:
- Publish content and deliver messaging that’s specific to your visitors based on their personality and interests
- Demonstrate to potential advertisers how their ad campaigns can reach your audience and how to best tailor their advertising campaign to match the needs and wants of your visitors.
- Take a look at how your audience changes through out the various times of the day.
- WHYAnalytics: Who is Visiting Your Site? (marketingtechblog.com)
- Understanding the value of Predictive Analytics on Web Data (r-bloggers.com)