How much attention did you pay to the colours you chose for your website, and your landing/sales page in particular?
A lot of what’s decided comes via visual cues, the strongest and most persuasive being color, when it comes to purchasing products or following a call to action on a website. Color psychology isn’t a pseudoscience – there are clearly definied links between the emotional connections that are connected to color and the ability to invoke action.
See on www.techwyse.com
- Color Psychology: Colors You Use in Your Website Will Greatly Affect its Success or Failure (clixto7.com)
- Colour Psychology (cellshading.wordpress.com)
- Movies and their colour palettes (lostateminor.com)
- How do colors affect purchases? Infographic (kissmetrics.com)