Colour Psychology: How Your Palette Impacts Your Conversion Rate

See on Scoop.itMarketing

How much attention did you pay to the colours you chose for your website, and your landing/sales page in particular?

Greg Mudd‘s insight:

A lot of what’s decided comes via visual cues, the strongest and most persuasive being color, when it comes to purchasing products or following a call to action on a website. Color psychology isn’t a pseudoscience – there are clearly definied links between the emotional connections that are connected to color and the ability to invoke action.

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