4 Reasons You Should Be A/B Testing Your Email Marketing Campaigns

See on Scoop.itMarketing

The process of split testing has been a staple of the direct marketing, and more recently email marketing, field for decades now.  In case you are unfamiliar, split testing (or A/B testing) is when…

Greg Mudd‘s insight:

An effective email campaign should be targeted and tested. Targeted, to ensure the message is relevant for the recipient and tested to ensure the message is as effective as it can be. I think a lot of people ignore the importance of split testing therefore losing out on potential opportunities.

See on smartseodesigns.com

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