By now, many of us have heard of LinkedIn and probably even have a profile, however it’s not enough to simply park your resume there. While lots of us are “on there” we aren’t necessarily using it to the fullest. So what can you do to get the most out of your LinkedIn profile? Check out the tips below to help improve upon your profile and help you make more meaningful connections.
It’s All About The Headlines
Just as headlines are everything in newspapers, magazines, and on blogs, your LinkedIn headline is the most important aspects of your profile. Just look at the following statistic that states on average, 8 out of 10 people read headline copy, compared to 2 out of 10 who read the rest of the story. And yet the headline is one of the most overlooked aspects for the majority of people creating a profile on LinkedIn profile.
A simple way to make sure that you get your headline off to a decent start:
Tell people specifically:
- Who you are
- Who you help, and
- How you help them
Be succinct and compelling and you’ll be sure to increase your chances of getting more meaningful profile views.
Just like using a search engine, people search on LinkedIn using keywords so you’ll want to create your profile in the same fashion that you would a blog, by thinking of what keywords are relevant to you and your business. Make sure to choose keywords based on your organization’s products, services, and location and to use these keywords throughout your profile.
LinkedIn is all about being professional. That being said, the one place to be personal is the first part of your “Summary” where you can and should add a personal note about yourself. This is a the place to introduce yourself and get people to know a bit more about you and your background. Add things like what your goals are, your passions and what you love to do in life. This will allow you to connect to people on a personal level.
LinkedIn is becoming the go-to-resource to showcase your knowledge in your business’ area of expertise. In the Answers section of LinkedIn, you’ll find conversations related to your industry. Find questions that are relevant and that you are knowledgeable about. When answering, address the individual by name and try to include links to solid resources.
LinkedIn is continually growing and gaining additional members on a daily basis. Using LinkedIn properly can grow your brand and add value to your business. For additional tips, check out Iconic Mind on Twitter.
- 2013 Power Boost! 5 Ways to Rock Your LinkedIn Profile & Company Page (amsterdamprinting.com)
- 11 Tips & Hacks for Using LinkedIn (inc.com)
- How to Make a LinkedIn Profile That Will Actually Help You Get a Job (thebillfold.com)